MUMBAI: Two indistinct films, Myoho and Cigarette Ki Tarah, released last Friday with limited engagement. Due to lack of audience support, the shows had to be cancelled and screenings replaced with other features at most places.
Khiladi 786, carrying forward the Akshay Kumar Khiladi brand, had a weak first day but made up over Saturday and Sunday and maintained well at single screens to end its first week at Rs 472 million. However, the long term position for the film is average at best.
Talaash sustained in its second week thanks to Aamir Khan fans who need to watch his film once. The film collected Rs 169 million standing up to mass appealing Khiladi 786 and taking its two-week total to Rs 849.6 million.
Jab Tak Hai Jaan collected Rs 4.2 million in its fourth week just about marking the end of its run. Its 31-day total collection stood at Rs 1.21 billion.
Son Of Sardar ran out of steam in its fourth week collecting a symbolic Rs 1.5 million and coming to the end of its run with a total of Rs 1.04 billion.
Dabangg 2, the most awaited film of the year, hits 21 December to cash in on the super success of Dabangg and the Christmas week holidays. With big names and film not living up to expectation in last couple of months, the public‘s enthusiasm for the film is in measured tones. However, the exhibitors at single screens as well as multiplexes are very hopeful of the film what with Salman Khan riding at the pinnacle at present! The film is getting lucrative terms in the form of minimum guarantees (MGs) and advances from the theatres.