MUMBAI: LiveAsia, the leading developer and operator of a proprietary Over the Top Video solution for streaming live/linear and On-demand video content, has launched their latest App WatchIndia.TV, that will enable Samsung Smart TV viewers to access over 70 HD quality Indian channels.

Samsung users who will join the WatchIndia.TV and WatchPhilippines.TV services will be able to enjoy their Indian and Filipino content on their 2012 Samsung Smart TVs, Tablets and Smartphones. All that the users have to do is follow a quick two step pairing process.

Commenting on the launch of the latest App, Samsung Electronics America VP of Content and Product Solutions Eric Anderson said, "Samsung Smart TV is at the front line of changing the way we consume TV. Our vision is to bring a complete and unique high quality TV directly to our viewers. LiveAsia.TV corresponds to this strategy with 70 Indian channels and total of over 100 live and on demand Asian channels you can enjoy on our TV‘s and on the go."

WatchIndia.TV VP Commercial Yaron Shilat said, "Samsung is known for its superb services and market leading in every electronics goods market and especially for the TV market. We believe the market is shifting from traditional TV to new experience of pay TV. Customers who value high quality content at maximum convenience remain our primary market."