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indiantelevision.com Team
New Delhi: Zee Business, the business news channel from Zee News Ltd, has consistently notched the number 1 position in 2013 cutting across the language barrier (Hindi & English) in Business News Channels in the country. TAM data from the last 16 weeks shows that Zee Business has a whopping 38% market share. (TAM Data ? Average 16 weeks (WK01 to WK16, 2013); CS AB 25-44 M HSM)*. This is across markets, across all time bands and across all days of the week.
Source: TAM, CS AB 25-44 M, HSM, Avg 16 weeks (wk 01-16 ?13)
While Zee Business? relative channel share in last two weeks again ended on a high there was also a major point to note that out of the Top 20 programmes in Business News genre across all the 6 Business Channels 14 of them are programmes telecasted on Zee Business making it the clear leader across the genre, programme-wise as well.
It has been the constant endeavour at Zee Business to innovate and create content tailor-made to the viewers? needs that has been the cornerstone to the consistent success of the Channel in being the first choice of the Business Channel viewership.
The recently launched, Har Ghante Munafa - a special initiative by Zee Business, keeping the promise of ?Aapka Faayda?- brings to the viewers the top share of every hour during market hours based on a detailed study of the stock market charts by analysts has caught the imagination of the investing viewers and is a sure bet to give them a profit within that hour. The programme features consistently among the Top 5 programmes since its launch in the Business News genre and is featured Monday to Friday, every hour from 7 am to 3 pm.
The channel has also recently launched another chartbuster - 30 minute 30 khabrein-a day?s top 30 news headlines encapsulated in 30 minutes, every weekday at 9:30 PM. It?s a must watch for viewers as it has news ranging from stock markets, politics, sports, entertainment, business etc, thus updating them about major happenings of the day which impact the markets and their lives. The Daily Special Show, which concentrates one big news is telecasted at 8pm everyday and has also helped in catapulting the ratings for the Channel.
Speaking on the achievement, Samir Ahluwalia, Editor, Zee Business said, ?Zee Business has constantly endeavoured to give viewers the best advice on their money related matters. Through a regular feedback mechanism and constant content innovations we have always tried to deliver relevant content which can be maximised by our viewers. We believe that television, being dynamic in nature, its content must be tweaked with changing economic cycles and audience feedback.?
Alok Agrawal, CEO, Zee News Ltd. said, ?Zee Business has been successful in educating and empowering its viewers through its various programmes, which is the reason why most of the viewers in the genre patronize our channel. I would like to thank our patrons for making us no. 1 consistently and promise to keep delivering value to our viewers in consistence with our ?Aapka Faayda? philosophy of the channel.?
