New Delhi: The new IT rules will empower and protect users and ensure a safer social media ecosystem, said the union IT and communications minister Ashwini Vaishnaw who recently took charge of the ministry post the cabinet reshuffle.

"Reviewed the implementation and compliance of Information Technology Rules, 2021 along with my colleague Rajeev Chandrasekhar ji. These guidelines are empowering and protecting users and will ensure a safer and responsible social media ecosystem in India," Vaishnaw said in a post shared on Koo, which is considered a competitor to Twitter in India.

Vaishnaw’s statement comes amid a continued standoff between the government and some social media platforms over the new rules. Twitter, which had been in the eye of the storm over its alleged failure to comply with the new IT rules in India, on Sunday named Vinay Prakash as its resident grievance officer for India, according to the company's website.

The new rules notified on 25 February, came into effect on 26 May recommend a three-tier mechanism for the regulation of all online media portals and publishers, over-the-top (OTT) platforms, and social media intermediaries. Under the new rules, each significant social media company with over 50 lakh users is required to appoint a chief compliance officer, a nodal contact person for 24x7 coordination with law enforcement agencies, and a resident grievance officer. All three should be resident Indians and their details be put on the company’s website.