MUMBAI: Radio One has announced the launch of a quiz contest based on Bollywood, titled Bollywood Badshah.

"Bollywood Badshah is truly the definitive Bollywood quiz in the nation today. It was designed, packaged and produced for Radio. It is challenging, interesting and obviously very Bollywood and goes with the Radio One philosophy of celebrating the hits," says Radio One VP(Programming and Brand) Vishnu Athreya.

Popular TV personality Gaurav Kapoor will be hosting the show. "Gaurav is the perfect host for Bollywood Badshah. He is young, extremely talented, and filmy, completely fitting the shows personality and we are sure he will entertain the listener and participants alike," says Athreya.

The channel has roped in Sahara Filmy, Ruffles Lays, Shoppers Stop, Sony Handycam as sponsors of the show that will last for eight weeks.

"Post the success of Malamaal Daily, we are hopeful to see huge participation in a programming promotion as such, especially since Bollywood is such an integral part of our listeners' lives." opines Radio One VP(Operations) Shariq Patel.

The entry forms are not only available in all leading newspapers, one can also get the forms by logging on to the stations' website, www.radioone.in.

By sending a SMS 'BB' to 3650, participants can avail all terms and conditions to play the game. This year there is a prize for everyone, the participants, the semi finalists as well as the winner. The winner gets to go home with something real big, which may be a trip for two to a choice of their destination, informs an official release.