MUMBAI: The Telecom Regulatory Authority of India (Trai) has set the ball rolling for CAS (conditional access system).

Not resting just on fixing the maximum rate of individual channels at Rs 5 per subscriber, the regulator has come out with an ad campaign to inform that pay broadcasters would have to provide their pricing within the ceiling by 12 October.

"The reporting to Trai of prices of pay channels within the ceiling by broadcasters should be by 12 October," the statement said.

Trai has set a similar deadline for multi-system operators (MSOs) to inform the regulator about the tariff packages on their set-top boxes (STBs). The conclusion of commercial agreements by service providers should be reported to Trai by 15 Octoiber, the campaign said.

The regulator has marked 31 December as the date for implementation of Cas.