PARIS: Reed MIDEM, the organiser of MIPTV/MIPCOM, has launched MIP China Hangzhou, the first ever MIP in China. The new event is designed to foster content development between Chinese and international production companies, as well as provide an intensive educational forum for Chinese media professionals to learn more about international TV markets and trends.
MIP China Hangzhou will run May 23-25, 2017, in Hangzhou, the lakeside city that hosted the G20 Summit in September 2016.
MIP China Hangzhou is organised in partnership with China Media Management Inc (CMM-I), the official representative for MIPTV/MIPCOM in China, and Zhejiang MegaMedia, organiser of the Zhejiang Provincial pavilion at the MIP markets in Cannes.
MIP China Hangzhou will combine two formats into one event. The Partnership Forum will bring together leading executives from up to 40 international television production and distribution companies with 40 senior level Chinese media executives for pre-scheduled, 1-to-1 meetings devoted to forging partnerships for global content development and production.
The attendees of the Partnership Forum will also have the opportunity to visit production studios based in and around Hangzhou - a major production and media centre in China that is home to companies such as Alibaba, Huace TV & Film.
The second element of the event will be a gold-standard professional training conference to share best practices in creating international TV and online hits, international distribution, and to explore content development in new entertainment sectors such as Online Video and Virtual Reality. 150 delegates are expected to attend the conference.
“MIP China Hangzhou will provide a much-needed platform for international programme professionals to meet with their counterparts from companies throughout China,” notes Dong Yue, Hangzhou mayor’s representative.
“Cross-border content development is more than ever a strategic choice for entertainment production companies looking to capture local and global audiences,” adds Reed MIDEM chief executive Paul Zilk.
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries.
