CANNES: Globo’s unreleased superseries ‘The Days Were Like That’ was among the 10 productions featured at the first edition of MIPDrama Latam Screenings, held on 3 April -- day one of the 2017 MIPTV.
The Wit CEO Virginia Mouseler curated and presented the popular showcase gathering producers, distributors, journalists and international buyers interested in novelties, launches and trends set by the audiovisual industry in Latin America. Globo’s position as a major player in the international market was reinforced by the selection of the series for the event, consolidating the network as a major content producer for audiences across different countries. In line with the social movements erupting across Brazil and the world, the company adopts this dynamic mindset to create, produce and distribute its contents, always betting on innovative themes and unique formats.
Premiered on 17 April in Brazil, ‘The Days Were Like That’ is set in Rio de Janeiro between the 1970s and 1980s. The plot revolves around the story of a young man and woman who meet and fall in love during the celebrations of Brazil’s third Soccer World Cup championship, in 1970. However, their families’ opposing political values and the unstable scenario in Brazil keep them from living out their love story. The superseries brings fiction and reality together to show how a country’s political context affects the lives, dreams and paths of ordinary people. The production features a star-studded cast with famous Globo actors, such as Sophie Charlotte and Daniel de Oliveira (both from ‘The Party’), Maria Casadevall (‘Trail of Lies’), Antonio Calloni (‘Above Justice’), Cássia Kiss and Susana Vieira (both from ‘Rules of the Game’).
According to artistic director Carlos Araújo, the backdrop for the series’ main plot transports viewers straight into a period of Brazilian history also experienced by many Latin American countries. “My initial idea was to build a deep historical record of the period in which the plot plays out. From then on, I tried to develop a narrative through which fiction merges with reality. The idea is to make the audience believe the story actually develops in parallel with history,” he said.
In addition to the Brazilian superseries, MIPDrama Latam Screenings also featured productions from Argentina, Colombia, Mexico and the U.S. The event sought to turn the spotlight onto locally-produced content from a region which has recently been standing out in the creation and distribution of solid and potentially successful audiovisual material for the global market. Globo will be located at the booth P0.A10 during MIPTV
