Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.
Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.
The panellists for this session were Indian Gaming League CEO & co-founder Yash Pariani, Starbucks director - marketing, category- loyalty & digital Deepa Krishnan, Tyroo chief revenue officer Akshay Mathur, Amazon mini TV director & business head Aruna Darayanani. The session chair for this panel was Good Ants Media founder & CEO Parul Menghani.
Menghani kicked off the session by saying some key points to be highlighted around the gaming & VR industry. She then turned towards the panellists by asking about the current ecosystem around the industry and what changes they see
Beginning with Pariani, he said, “One of the biggest factors of why virtual reality hasn't been adopted by a lot of the users is the price tag, the portability, logistics and of course the quality of the games that are currently on it.”
Krishnan replied by saying, “I think the two things that Starbucks has done globally, one is used virtual reality and Web 3.0 overall to create better experiences and you could go on to personalize it and also creating NFTS which consumers can then use as part of the loyalty program.”
Mathur shared something on attention span by which he said, “This is a generation which has extremely limited time spans or attention spans. Within 3 seconds you do your communication or you're out of it.”
Darayanani had said something differently about the industry, “These are some early thinking days I would say, for the content industry to really look at it and I'm hopeful we'll be able to crack that formula to move forward.”
Meghnani concluded the session and thanked the panellists for sharing their insights and making the conversations pretty lively.
