MUMBAI:  Adobe has unleashed a game-changing update to Premiere Pro, turbocharging the edit suite with AI-powered features designed to make video professionals faster and more efficient.

The headline act? Generative Extend, powered by Adobe’s Firefly Video Model. This AI wizard can now seamlessly stretch clips in 4K and vertical formats, filling gaps in footage with eerily natural-looking extensions. Just click and drag, and—voila!—extra frames appear as if they were always there. Need an ambient sound to last longer? No problem, the AI stretches audio too.

Next up is Media Intelligence, a search tool on steroids. Sifting through terabytes of footage is now a thing of the past. The AI scans metadata, objects, locations, and even camera angles, serving up the perfect clip in seconds.

Adobe has also thrown in AI-powered caption translation, which automatically localises subtitles in 27 languages—ideal for creators reaching global audiences. Meanwhile, Premiere Color Management takes raw and log footage and instantly optimises it for HDR and SDR, no fiddling required.

“We’re thrilled to see how filmmakers use Generative Extend and Media Intelligence to craft compelling stories,” said Adobe senior vice president and general manager, digital media Ashley Still. “These tools remove tedious tasks and let editors focus on creativity.”

After Effects is getting a high-performance preview engine, new 3D motion design tools, and HDR monitoring, making it easier than ever to create jaw-dropping visuals. Meanwhile, Frame.io V4  is rolling out expanded storage, transcription tools, and enterprise-level security upgrades, keeping creative teams organised and secure.

Adobe’s video tools have already played a starring role in this year’s biggest films. Oscar-winning flick Anora—which bagged best picture, best film editing, and best director—was cut with Premiere Pro, along with Dune: Part Two and The Substance. TV series like The Jinx – Part Two and John Mulaney Presents: Everybody’s in L.A. also relied on Adobe’s Creative Cloud.

Director and editor Sean Baker, who crafted Anora, said Premiere Pro let him experiment freely while staying true to his vision. “It’s my go-to tool for everything from quick edits to complex sequences.”

The new features in Premiere Pro and After Effects are available from today. Adobe is offering free Generative Extend generations for a limited time, while new Frame.io tools—including transcription and access groups—are rolling out in beta. The full suite will be on show at the NAB Show 2025 in Las Vegas, April 6–9, at Booth SL2210.