MUMBAI: US infotainment media company A+E Networks has launched the company‘s first ever video watch apps for iPad® today.
A&E, History and Lifetime network apps are available for free from the App Store.
The apps enable users to watch full episodes, full movies and exclusive clips of their favorite A+E Networks programming, including current and previous seasons of ‘Storage Wars‘ and ‘Duck Dynasty‘ on A&E; ‘Pawn Stars‘ and ‘Swamp People‘ on History and ‘Dance Moms‘ and ‘Project Runway‘ on Lifetime.
Users who sign in to verify Xfinity TV from Comcast as their video provider will have access to even more content, including full previous seasons of some of their favourite series. The app will support additional distributors in early 2013.
A+E Networks executive VP of digital media, business development Dan Suratt said, "By offering the A&E, History and Lifetime watch apps, we are giving fans of our networks an opportunity to consume our leading libraries of original quality content wherever and whenever they want it".
A+E Networks president of distribution David Zagin said, "With our new apps, A+E Networks will be on the forefront of supporting the industry‘s efforts toward TV Everywhere. We are looking forward to partnering with our distributors in the future to bring their customers more of our great programming."
Comcast Cable senior VP, digital and emerging platforms Matt Strauss said, "In partnering with A+E Networks, Comcast continues to build on its industry-leading TV Everywhere offerings, and yet again positions Xfinity TV customers at the forefront to access great programming on multiple devices. We‘re pleased to be the first provider to offer our customers A+E Networks‘ compelling content on its app, and also online at Xfinity.com/TV."
The apps, powered by Bottle Rocket feature a video offering. The watchlist in the app offers "Continue Watching" and "Queue" functionality for a seamless viewing experience between visits. Users who start watching a video and have to step away will see all videos in progress in the "Continue Watching" section of the watchlist. If they add a series to their "Queue" in the watchlist, all new full episodes for their favorite series automatically appear as they are published to the app.
iPhone and iPod touch versions of all three apps will launch in January 2013 and an Android version is expected to be out some time in the first quarter. The A&E, HISTORY and Lifetime apps are available for free from the App Store on iPad® or at www.itunes.com/appstore.
