MUMBAI: The National Association of Television Program Executives (Natpe) in the US is establishing a digital advisory board to be led by Ross Levinsohn who is Guggenheim Digital Media CEO.

The advisory board will serve as a consultant to help expand the organisation‘s presence and direction in the digital world.

Natpe Content First president, CEO Rod Perth said, "We are incredibly fortunate to have Ross agree to lead this effort as we develop plans to bring together the linear and digital content businesses, which are increasingly interdependent."

This new digital brain-trust will be made up of executives from all segments of digital content including creation and production, distribution, social media, advertising and technology. Its members will be announced over the next few weeks.

"Natpe is dedicated to acting as a bridge between content creation and monetisation across all platforms. We believe that by bringing scale and efficiency to the content marketplace, we can connect the linear and digital ecosystem of the Hollywood, international, digital and advertising communities," Perth added.