NEW DELHI: Expanding its reach in the international market, NDTV Lifestyle has launched NDTV Good Times on Virgin Media, UK‘s largest cable platform.

Commenting on the launch, Rahul Sood, Head - Network Distribution & Affiliate Sales, NDTV said: "We are pleased to announce the entry of NDTV Good Times in the UK market. The channel with its focus on everything Indian ranging from food, travel, fashion, technology, people, technology, etc, will offer a fresh viewing experience to the Indian Diaspora who so far have only experienced soaps, drama, music, movies and news from the current line-up of Indian channels."
 
"We hope the viewers will like our representation of the New India through its world-class, aspirational lifestyle programming that advocates living large and celebrating Life, the Indian style," he added.

Virgin Media Director of Content Acquisition Emma Jones said, "We‘re always looking to bring the most exciting TV to our customers so they can watch and discover shows they‘ll love. As India‘s leading lifestyle channel, NDTV Good Times will be a fantastic addition to our lineup and has a welcoming home on Virgin Media."