MUMBAI: The home entertainment services division of Sony DADC has appointed Rajat Kakar as business head.

Kakar will head the newest division at Sony DADC and is looking to challenge the conventional norms of the home video business.

Kakar brings to the Sony portfolio 25 years of experience in the field of marketing and business development. He started his career in 1987 with Asian Paints and has since played significant marketing and management roles with players in the market like Procter & Gamble in diverse sales and marketing capacities in the early days of Global MNC‘s foray into India. After P&G he moved to Sony Music where he was part of the start-up team.

Later, as the managing director at Universal Music, Kakar led the India operations for nearly a decade and was a key factor in transforming the company to embrace the challenges of the emerging environment in areas such as digital, artist management and merchandising. This was done with the endeavour to make Universal Music India a complete 360 degree media company.

Sony DADC International EVP Chris Reiser said, "We are delighted to welcome such an experienced person as Rajat on board. With his comprehensive understanding of publisher needs and the retail landscape, he will play a major role in Sony DADC‘s move towards becoming an end to end supply chain service company."

Kakar said, "I am more than excited to join this team and delighted to be mandated with setting up a state-of-the-art, sales, marketing and distribution entity which will maximize sales growth for the international studios as well as for local content holders."