MUMBAI: Star India, which recently launched Starsports.com, says that the site has recorded the highest time spent by users on any sports website per visit.

Cricket fans, the broadcaster says, spent as much as 19 minutes per visit and viewed 342 years-equivalent of video in the first month of launch.

The average time spent per visit in December, as per Comscore, despite the site being active for only five days that month, was 17.8 minutes and increased to 19 minutes in the first month.

The 5.5 million unique viewers to the site across devices are enough to fill 83 `Eden Gardens‘ that, according to BCCI, has a capacity of 66,349. Starsports.com crossed 100,000 concurrent users consuming video during the third one-day international between India and England.

The cricket timeline allows users to pull out past matches, view top moments, play around with the scorecard, while all the while enjoying unmatched video streaming.

Star India COO Sanjay Gupta said, "Sports content in India has not seen much innovation across mediums. We want to change that and give fans the control to engage even more deeply with their favourite content. Through the world‘s first cricket timeline, viewers can pick the exact moments they want to see, during or after the live match."

"In fact we want to seamlessly integrate data and video throughout the site so that it‘s an unmatched viewing experience. We are excited about this leap and the response so far, and look forward to scaling it up further," Gupta said.

The broadcaster said every feature of the site aims to engage the consumer - from the video timeline to the reinvented commentary section that focusses on the action ball-by-ball, while pulling in real-time conversations on social media. The site boasts of a video scorecard bringing alive the statistics with video clips, analytics and graphics.