MUMBAI: Star India, which holds the BCCI media rights, has launched an India-focussed online platform starsports.com to exploit the digital media rights that it owns along with its sister concerns.

The website which flagged-off with the Pakistan tour of India will provide a video experience for cricket fans that includes high definition video streaming, an advanced player that can be individually controlled and the ability to catch up on the game through both a video scorecard and a video timeline that marks the key moments of the game.

Commenting on the launch, Star India CEO Uday Shankar said, "At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive and we are excited about offering Indian fans an entirely new way of experiencing their favorite game."

The live streaming and video content will playback on select iOS devices and Android OS version 3.0 and above. However access to video content is currently limited to select operators.

The non-video sections of the website pages will work on all tablets. The Live streaming and Video content will play back on select iOS devices and Android OS version 3.0 and above.