MUMBAI: Star Network will now have an expanded range of its channels available for UK audience with a new multi-year carriage deal with Sky.

According to the official communiqué, Star Network‘s portfolio of channels respond to the growing demand for high-quality Hindi and Bengali language programming.

In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as new channel Star Jalsha for the customers.

The agreement sees Sky renew its distribution partnership for Star Network‘s range of Hindi-language entertainment and Bollywood film channels, including Star Plus, Star Life OK, and Star Gold. This follows the recent launch of Star Plus HD - the UK‘s first Asian TV channel in full high definition.

The partnership between the broadcasters includes distribution rights that will see Sky offer access to Star Network‘s programmes through its catch-up platforms, including Sky‘s On Demand service.

Star Networks SVP UK and Europe Yeshpal Sharma said, "It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK‘s No. 1 Asian television network offering top quality content to a growing Asian audience. We have built a firm foundation and are committed to taking it to new heights."

Sky director of partner channels Adrian Pilkington said, "We‘re pleased to be extending our partnership with Star TV as viewing amongst the UK‘s Asian audience continues to grow strongly. At Sky, we‘re delighted to help Star‘s programming reach more than 10m homes, and to give viewers more choice, control and flexibility by making Star‘s content available in high-definition and on-demand."