MUMBAI: Vserv.mobi, a global mobile Ad network for app developers, publishers, advertisers and telecom providers, has announced the appointment of Lance Johnson as VP business development, US. This appointment comes at a time when the company plans to add over 100 employees this year across the globe.

Vserv.mobi CEO, co-founder Dippak Khurana said, "Apps and games of developers based in USA are increasingly being downloaded by users in emerging markets. With Lance coming on board, developers in North America will be able to leverage Vserv‘s extensive network in emerging markets to monetize such App users effectively. We are excited to have a mobile industry veteran like Lance join our company at this critical juncture and wish him a rewarding and successful stint."

Lance has over 10 years of experience across US, Europe and Latin America in the Mobile Ecosystem and will establish Vserv‘s presence in the Silicon Valley. He will focus on forging and strengthening strategic partnerships with developers, publishers and advertisers across the US.

He started his career at Yahoo where he held several senior level positions across Munich and London. He subsequently led the advertising business for Nokia globally and his last assignment was with MIH group where he focused on group M&A activities and building portfolio-company relationships in the US.

Vserv.mobi VP business development US Lance Johnson said, "I am excited to be a part of the Vserv.mobi team, at a stage when the company is growing rapidly and expanding globally. I look forward to engaging with the mobile ecosystem stakeholders in North America to expand their horizons and help them tap the massive opportunity in emerging markets."