Rajiv Lulla is NDTV MetroNation CEO

Rajiv Lulla is NDTV MetroNation CEO

NDTV

NEW DELHI: NDTV has appointed Rajiv Lulla as the CEO of its city channel network NDTV MetroNation. Lulla replaces Sanjay Nigam who was heading NDTV MetroNation.

Lulla comes in from Nexstar Broadcasting Group, Texas where he was working as senior VP. He has worked in various places that includes Stanford University, CBS Radio and MTV Networks.

Nigam will be handling other verticals of the group, a NDTV spokesperson said.

Commenting on his appointment, Lulla said: "The foundation for MetroNation is laid and going forward we will now actively leverage rich local content across cities, develop stronger relationships, serving our local audiences and advertisers."

NDTV's first city-specific channel for Delhi and National Capital region (NCR) has been on air since September 2007.