MUMBAI: Banijay Germany is strengthening its group of independent entertainment companies by taking a majority stake in SR Management GmbH. Founder Sascha Rinne remains on board as managing director and co-shareholder.

The SR Management GmbH has an impressive portfolio of talent from the world of entertainment. Presenters, entertainment/comedy, sports and lifestyle are among the core areas of the agency. In addition to talent management, the company has been increasingly focusing on the production of its own content for the past two years. Since 2018, its own content team, led by Tobias Holtkamp, has been designing exclusive formats and series for various brands, media providers and online platforms. Under the label “Podcastbande”, SR Management produces The Pochers Here for Audio Now. For the Cologne Sharks, the multi-part ice hockey documentary Unter Haien was created, which is now in its second season.

This new venture supports Banijay Germany’s ethos of partnering with like-minded, independent and entrepreneurially-managed companies. It will combine the relevant producers and media companies, which Sascha Rinne and his team work with, with the range of TV formats, development, digital marketing and live expertise that Banijay Germany has available across its entities.

Banijay Germany CEO Marcus Wolter said, “Sascha has been synonymous with the sustainable, strategic development of artists’ careers for many years. He has built up a powerful, well-connected and positioned talent agency. I am very pleased that he has now decided to partner with Banijay.”

GF SR Management Sascha Rinne said, “The entertainment industry has changed a lot in recent years and we have set ourselves the goal of innovating our agency with it. We see the partnership with Banijay not only as a step, but as a leap into the future. We will now offer our partners and customers an even stronger network – at all levels. Personally, I am very happy to have found the ideal partnership with a big player like Banijay, which on the one hand, significantly strengthens us and on the other, allows us to continue to operate independently.”