MUMBAI: Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.  

Endemol Shine Group is known for its popular programs like Black Mirror, Big brother and MasterChef. 

Endemol is co-owned by 21st Century Fox and Apollo Global Management in a 50:50 partnership. Both parties agreed to sell their stake if a suitable buyer is found.

In a  multi-billion dollar media deal ($52 billion) last year, Fox sold 50 per cent stake in Endemol to Disney. That deal is now being challenged by Comcast. 

Although Fox is supportive of the business, it does not want to acquire Endemol given its deal with Disney. 

The cash from this sale is likely to go to Comcast or Disney, depending on who ends up with Fox's assets, according to a report by CNBC. 

It was earlier reported that United Kingdom based media company, ITV, wanted to consider buying the Endemol Group, should a formal process for sale begin. Whether the company will buy it or give it a pass will be something worth looking into.