MUMBAI: Cricketer MS Dhoni and wife Sakshi’s production house Dhoni Entertainment has teamed up with Black White Orange Brands (BWO) to create a secret-agent animated universe. The first edition in the universe will be based on the iconic cricketer himself.
Captain 7 – an animation fiction show based on MS Dhoni, is slated to launch in 2022 and is being co-produced by Sakshi Singh Dhoni and BWO. The series is currently under pre-production.
A brand-consulting company, this marks BWO’s first foray into content. The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide.
MS Dhoni in a statement said, “The concept and story is great. It will bring to life my other passions along with cricket.”
Dhoni Entertainment MD Sakshi Singh Dhoni added, “When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with Captain 7.”
BWO founder & CEO Bhavik Vora mentioned, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create Captain 7.”
This isn’t the first time that Dhoni has dabbled in the entertainment space – in 2019, the former Team India captain starred in with docu-drama web series Roar of the Lion. Moreover, reports are doing the rounds that his media firm will back a mythological sci-fi series, based on an unpublished ebook by a debutant creator.
