MUMBAI: AXN, the no.1 channel in the English general entertainment category (GEC), is also the consistent leader in Female viewership with 26% share. To celebrate the day dedicated to its loyal fan base, AXN has used the mix on-ground activities, movies and shows to mark the International Women’s Day.
In a one-of-a-kind initiative, AXN is honoring all women employees in workplaces across Mumbai, Delhi and Bangalore. The channel has set up rejuvenation zones in multiple trade and media offices where all women employees can indulge in special makeovers by hair stylists and nail artists. In addition to this, all employees are encouraged to write a Thank-you message to the one woman who has inspired them in the workplace. The best message will win exciting AXN goodies.
Apart from the stimulating on-ground activity, AXN is airing movies with strong, powerful and inspirational women characters every weekend in the month of march. Watch women who slayed the Oscars Emma Stone, Viola Davis and Octavia Spencer in the movie The Help as they set new friendship goals. Witness the startling chemistry between legendary actresses Susan Sarandon and Julia Roberts as they showcase the story of an unlikely friendship between two remarkable women in the movie ‘Step Mom’. Meryl Streep and Amy Adams will surely bring out the inner chef in you with the inspiring real life story - ‘Julie and Julia’. Witness the remarkable Julia Roberts once again in a never seen before avatar with the legal drama ‘Erin Brockovich’.
Also watch the leading ladies of the biggest shows being aired on AXN who are also game changers. Katheryn Winnick, protagonist of the most talked about show, Vikings marks her debut as a director in season 5. Elizabeth Moss’ who was nominated six times at Emmy awards, finally won the Primetime Emmy for her gripping role in ‘The Handmaid’s Tale’. Elizabeth McCord broke all the stereotypes by portraying the role of United States secretary of state in ‘Madam Secretary’.
AXN dedicates the month of March to the women who not only love edgy content but derive inspiration from the future-defining characters.
