MUMBAI: COLORS INFINITY has been disrupting English entertainment on Indian television for over 3 years, with an unparalleled line-up of premium shows and clutter-breaking content. Creating properties like Essential Viewing, Instant Premieres, Live Binge, Live The Story and Infinity-On-Demand, the channel has been catering to the varying range of content needs of the ever-growing viewer-base. Adding to the already riveting bouquet of shows, COLORS INFINITYpresented a host of homegrown shows including – The Stage, BFFs with Vogue and Top Model India.

A trendsetter in the category, COLORS INFINITYhas successfully filled the void in viewers’ need for differentiated, day-and-date content. With a wholesomemix of genres, a strong line-up of local English productions and a disruptive programming strategy, the channel has been pushing the boundaries in English entertainment on Indian television.Augmenting its reach beyond just television, the channel enters the digital realm by proffering an absolute multi-platform experience concurrently to an additional 250 million subscribers ofJIO TV.

Continuing to advance in this journey to the top, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 commented, “In a very short span of time,COLORS INFINITYhas come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making COLORS INFINITYand COMEDY CENTRAL available for simultaneous viewing on JIO TV. A significant growth in the advertiser base and revenue, is testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, COLORS INFINITYwill continue to dominate further on Indian television and digital platforms.”