MUMBAI: After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels to drive greater engagement with viewers across India.

Confirming the appointment, Sameer Bajaj, Director, Corporate Communications & External Affairs, Discovery Communications India, said, “We are delighted to partner with Hill+Knowlton Strategies, India as our strategic communications partner to deliver our vision as a brand, better engage with viewers and drive our narrative in a more compelling manner. Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”

Commenting on the win, Kavita Rao, President & CEO, India, Hill+Knowlton Strategies, said, “We are thrilled that Discovery Communications has chosen us to partner them in managing their strategic communications of their corporate brand as well strong portfolio of brands in the country. With committed teams and our in-depth domain knowledge and experience across sectors, H+K India is well positioned to drive the desired impact and outcome for Discovery Communications India.”

Hill+Knowlton Strategies India has a strong track record in the media and entertainment sector, working with clients such as Sony Entertainment Television (SET), Sony Music, Times Network and in the past with Colours from Viacom and Turner Broadcasting