MUMBAI: While cinema is said to be a universal language, most of us grew up watching only Indian or Hollywood movies. However, of late, viewers increasingly value quality of storytelling and entertainment over the language of the content itself. For these passionate movie buffs who are constantly on the lookout to discover quality content, &PrivéHD has gone a step ahead in bringing a wider world of entertainment available from across the globe to their TV screens. Starting Friday, 5 March weeknights at 9 pm, &PrivéHD will present Privé World Box Office — a collection of enjoyable, must-watch movies from around the world.
&PrivéHD has rolled-out a light-hearted campaign urging viewers to ‘feel at home with world movies, no matter the language’. The campaign depicts a relatable situation in a foreign language through the lens of a typical Indian family. The film marks the return of remarkable actor and filmmaker Deepak Tijori on screen along with the evergreen Renuka Shahane who together essay the role of the parents. It also features young internet sensation Rohit Saraf as the prospective suitor for their daughter, seeking to win them over. In a fun-filled banter amongst them, the slice-of-life film brings alive a familiar feeling in various foreign languages, making it an extremely entertaining affair.
ZeeL chief consumer officer Prathyusha Agarwal said, “The campaign has been crafted with insights that aim to bridge the gap between the Indian film fans and the universal narratives in foreign language films, thus, arriving at Foreign movies with familiar themes that will make you ‘Feel at home, no matter the language’. The ensemble cast of Deepak Tijori, Renuja Shahane and Rohit Saraf brings together both the past and the future of Indian movies and should help us generate curiosity and high buzz for this new offering.”
Bringing new premieres every week, &PrivéHD’s world box office promises entertainment for everyone with movies of varied themes and genres. The line-up includes movies that are each blockbusters in their country of origin and are from varied genres ranging from romantic dramas and comedy to fantasy and adventure.
In the mood for action? Tune in to the latest instalment of the biggest French action franchise which is fast and a bit curious, Taxi 5. For some terrifying horror, watch the top grossing Norwegian monster movie, Ragnarok. And for the lovebirds this season, watch out for the craziest French love story, Jeux D’enfants aka Love Me If You Dare. Some of the other titles include Arab Idol (Arabic), Fonzy (French), The Farewell (Mandarin), Headhunters (Norwegian), Utøya: July 22 (Norwegian), Pain And Glory aka Dolor Y Gloria (Spanish) among others.
ZeeL premium cluster business head Kartik Mahadev said, “&PrivéHD has built a steady subscriber base who are constantly looking to engage with new meaningful experiences. In the quest for entertaining cinema and exceptional storytelling, cinema lovers occasionally come across foreign films through word of mouth but don’t find enough supply or a clear destination to watch them. Privé World Box Office aims to solve this consumer challenge through a curation of titles from ten different languages that have been loved by audiences in their origin country. Through this offering we aim to bust barriers to watching foreign films through a selection that is easy to watch, relatable and entertaining for movie lovers.”
Flux @ The Glitch was roped in to helm the Privé world box office campaign, while Third Floor Films’ Jigar Fernandes directed the ad film. The campaign is running across TV and digital.
Campaign Links:
YouTube: https://www.youtube.com/watch?v=SCVOd5QY_Yo
