Mumbai: Discovery Communications India has announced the launch of its unique blueprint of clothing line - Discovery Adventures X Roadster Life Co, in collaboration with its licensing agent in India Black White Orange. Tailored to the needs of the Indian market, the full range of products is available on Myntra.
The collaboration aims at providing quality and functional products for modern-day men and women, celebrating the beauty of the outdoors, and inspiring activities that enrich people’s lives, said the statement.
Discovery’s product line includes approximately over 100 unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts and trousers in a variety of bold and seasonal colours. Combining innovative technology with design excellence to create a perfect balance between aesthetic and performance, the products capture versatile features like being hyper stretch, water-resistant, easily packable and convertible, along with key design style elements, including the Discovery logo and collaboration labels.
Discovery Inc, SVP- international licensing, Ian Woods said, “The launch of Discovery Adventures X Roadster Life Co represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.
“It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading jeanswear brands in the country, Roadster Life Co, the brand ethos of which revolve around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India,” commented Myntra CXO and chief - Myntra fashion brands, Manohar Kamath. “Passion for outdoors is common to the DNA for both Roadster Life co and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers.”
Black White Orange Brands Pvt Ltd, co-founder & COO Mitali Desai stated, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co range. Discovery is known for its minimalistic yet classy artwork and we are sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection.”
