MUMBAI: Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja. Under the initiative, Big Ganga has installed changing room across Patna Ghat for the women for the duration of the festivities in the region.

During Chhath Puja women perform ‘Aarag’ in a pond or a river and change their apparels post the ritual. Since, the celebration takes place near the Ganga ghats, there are no basic changing facilities available for women. Understanding the predicament women face year-on-year, the channel has stepped forward to install a changing rooms near the ghats to make it a smooth experience for women devotees and their families.

Commenting on the initiative, spokesperson from Big Ganga said, “Chhath Puja is one of the most celebrated festivals in the region with people turning up in millions. With this initiative we aim to provide a clean and a secure space to women devotees so they and their families can focus on performing the ritual as opposed to worrying about the awkwardness post the Chhath Puja. Big Ganga has always been at the forefront of spearheading initiatives that strongly resonate with the masses and truly serve the people in the region.”

BIG Ganga’s ‘Ek Kadam Swabhiman Ki Aor’ initiative is an extension of its core values to continually deliver a quality experience to its audience both through riveting/ entertaining offerings and enthralling on-ground activities.