MUMBAI: Zee Entertainment Enterprise Limited?s sports broadcasting network Ten Sports has inked a five-year broadcast rights agreement with Elite Football League of India (EFLI) till 2016 that will see the sportscaster televising approximately 370 matches.

Ten has acquired broadcast rights across cable & satellite, terrestrial, IPTV, HITS, DTH, Mobile, Internet and other distribution platforms.

The broadcaster has acquired rights for India, Pakistan, Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan, Afghanistan, Myanmar, Europe, US, Caribbean, Australia & New Zealand, South Africa, Middle East, Asia including South East Asia and will try and distribute the EFLI games in all of these Markets.

Zee Sports Business CEO Atul Pande said, "We are delighted to partner with Elite Football League of India, the first professional American football league in India. We are looking forward for high decibel games with loads of excitement and passion."

Ten will televise four matches per week on Saturday, Sunday, Monday and Tuesday through its broadcast channels Ten Sports and Ten Action.

In late 2012, there will be ten teams located in various cities across India, one in Colombo, Sri Lanka, and one in an unannounced city in Bangladesh, the EFLI said.

The first season of EFLI will kick start in September with eight teams including five from India, two from Sri Lanka and one from Pakistan. They will compete in American-style football.

Mumbai: Zee TV, the Hindi flagship general entertainment channel (GEC) from Zee Entertainment Enterprise stable, has launched a new fiction property Phir Subah Hogi in the Monday to Friday, 9.30 pm band.

Phir Subah Hogi replaces Ram Milaayi Jodi. It traces the journey of a young woman from the Bedia tribe and her journey of discovering the reality hidden under song and dance and wanting to break free to lead a dignified life away from this barbarism. The tribe is known for their ?Raai dance?. But over the years, this dance form that was originally meant as a reverence to God turned out to be detrimental to a woman?s dignity with the ritual of ?Sar Dhakaai?.

Zee TV fiction head Sukesh Motwani said, "Phir Subah Hogi is a story that blows away the clich? that life has to stop because of dark customs and traditions. The saga like treatment that has been given to the show will make for a pleasant TV viewing as well as highlight the plight of the women surviving in this community. It?s our endeavor to spread awareness about an evil tradition and help build a better society for those women who are victimised under the guise of age old customs and traditions like the ?Raai Dance?."

To spread awareness the channel has decided to promote the show heavily online. In order to engage more viewers especially the youth, the channel plans to start a bloggers outreach program where they will reach out and speak directly to people who can influence the viewers. The influencers could be celebrities, journalists, activists from NGOs.

The next initiative is to create social movement via open letters and blogs. Additionally, the channel also intends to create a viral movement which will aim at creating a call for action for the viewers or users. The channel will gratify every user who lends support to this cause and help spread awareness about this issue, Zee TV said.

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has bought back 19.37 million shares for Rs 2.32 billion, closing its buyback programme.

The company could purchase 33.13 per cent of the maximum buyback size of Rs 7 billion.

The buyback window opened on 27 July 2011 and closed on 23 March 2012 .