MUMBAI: Sony Pictures Home Entertainment played Santa Clause to kids during the recent festive season. The exciting and fun-filled 'Open Season', the first animation film from the Sony Pictures stable, is now available in VCD format. The VCD will be sold across the country in an attractive gift pack.

An 'Open Season School Essentials kit' will be given out free with every VCD of this fun, animated movie. The inside of the VCD jacket will have an exciting Boog & Elliot board game, which is based on the storyline of 'Open Season', where Boog, the bear is lost in the forest and he has to find his way back home, overcoming the hurdles that come in his way. This VCD will serve as the ideal gift from parents to their children irrespective of the occasion.

To coincide with the release of this VCD, a contest was run which asked kids to match character names to the picture of the character. Lucky winners got to win cool Open Season Christmas gifts.

Says Mr. Anupam Sengupta, Marketing Manager, Sony Pictures Home Entertainment, India, "India is the first country in which this movie is being offered in VCD format & we are delighted to be distributing it this season. With this offering, we hope to able to help parents with their quandary of the right gift to give their kids this festive season. It will be a delight for the kids to receive especially since it comes with a school kit as well as a board game. Kids will just love showing off the kit at school."

Protecting wildlife and nature is probably the finest way to demonstrate love and concern for our threatened planet. Boog and Elliot reinforce this key message amongst kids and parents, after all "Open Season" is all about 'conservation and not allowing man to abuse wildlife'.