MUMBAI: Entertainment firm Zone Vision Networks has announced a new global brand for the company's corporate identity and its channels.

The company will introduce an umbrella brand, Zonemedia, on 26 June. New logos and names for the company's six thematic channels will also be rolled out.

Reality TV, which is distributed in India by Zee Turner will be renamed Zone Reality. Romantica becomes Zone Romantica, Club becomes Zone Club, The Horror Channel becomes Zone Horror and Europa Europa becomes Zone Europa.

Zone Vision chairman Chris Wronski says, "Our new look reflects the developments that have taken place in the business in recent years, which encompass the launch of new satellite TV channels, as well as web and Wap sites. Viewers will continue to enjoy the distinctive programming they have come to expect from their favourite Zonemedia channels."

Branding and communication agency Kemistry created the network's new identity. The modern look and feel provides a cohesive identity across Zonemedia's growing portfolio of thematic channels.

London-based Fig Jam Marketing provided additional creative and logistical support.