Mumbai: Qyou Media has announced that it is launching a new animation channel called The Q Kahaniyan. The channel will initially be launched on smart TV and mobile app-based platforms including Samsung TV Plus, Xiaomi Mi TV, Jio TV and Jio TV Plus and TCL’s iFFalcon.
The 24/7 channel is targeting 15 to 35-year-old young Indians and offers a new kind of alternative animated content that is suited for an older audience. The company’s Hindi GEC channel The Q India has seen a significant amount of popularity from its alternative animated series such as "Daravni Kahaniya," "Dilchasp Kahaniya" and "Anokhi Kahaniya."
Smart TV shipments in India have increased by 65 per cent year-on-year for the quarter ending in June 2021 and this pace of growth is expected to continue as more e-commerce and app-based channels become part of the smart TV ecosystem. The global growth of smart TV’s is expected to be from 20 per cent to 30 per cent in the next five years with India as one of the fastest growing markets. In addition, the introduction of most smart TV content platforms to the mobile handsets of manufacturers who deliver both types of hardware (i.e., Samsung, Xiaomi, LG, etc) provides a strong entry point for a large audience of additional mobile based viewers.
"We have experienced tremendous success with our unique alternative animation content both on broadcast and digital platforms,” said Qyou Media co-founder and CEO Curt Marvis. “We have expressed our commitment to be a leader in India in the smart TV and emerging content business now known as FAST (free ad supported TV). With the addition of ‘The Q Kahaniyan’ as a one of a kind third channel, we can now begin to form a block of Q channels across smart TV's with the goal of adding more in the future. We foresee the smart TV and FAST channel ecosystem becoming a leading distribution vehicle in India with an impact that is equal or is even greater than what is occurring in North America. Our position in the market is now stronger than ever with the addition of The Q Kahaniyan."
