Mumbai : Hindi general entertainment channel The Q has roped in Simran Hoon as the company’s chief executive officer, with immediate effect.

In her new role, Hoon will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organisation’s overall growth. 

In a statement released on Wednesday, the company said Hoon carries over two decades of industry experience. Prior to joining The Q, she was associated with Viacom18 as executive vice-president and head of ad sales. She has also been a part of Zee Entertainment Enterprises, Star India and Sony Entertainment Television in leadership positions.

QYOU Media co-founder & CEO Curt Marvis said, “It is the right time to add someone with Simran’s extraordinary capabilities to our leadership team. Our growth in India has been exponential and we are confident that Simran, with her keen business acumen and  in-depth understanding of the industry, will immediately propel The Q forward. Simran’s distinguished record and forward-thinking approach will help us stay ahead of the curve.”

The Q India co-founder & MD Sunder Aaron added, “She is a seasoned professional with extensive knowledge of the media and entertainment industry, who brings with her rich experience and enormous expertise that we believe fervently will take The Q to the next level. Her expansive knowledge and understanding of the Indian television market will be of immense value to our company.”

The Q India is an advertiser and influencer marketing supported Hindi language general entertainment channel which recently reached 48.07 Gross Rating Points (GRPs) on BARC (Broadcast Audience Research Council) as of Week 15, 2021.