MUMBAI: Taking ahead its virtual fireside series with eminent professionals of the media and advertising industry in India, Indiantelevision.com will be hosting Viacom18 network sales head Mahesh Shetty on Thursday, 17 September 2020 at 4:00 pm. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari.

Shetty has been handling the Viacom18’s network sales and is associated with the company for the past year and a half. He comes with over two decades of experience in marketing, sales and general management across media and FMCG sectors. His last stint was at Radio Mirchi where he spent 12 years and played a key role in the expansion of the radio network to 66 stations, and eventually expanding its footprint in the international market. Shetty started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organisation to become the general manager, national sales - organised trade.

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He will be sharing his experiences of sailing through the past few months of nationwide lockdown, managing advertising revenues, and other insights from the world of broadcast, marketing, ad sales and general life. 

The virtual chat series had earlier hosted industry veterans such as Zee Entertainment Enterprise Ltd chief growth officer - advertisement revenue Ashish Sehgal; Sri Adhikari Brothers Group MD Markand Adhikari; Applause Entertainment CEO Sameer Nair;  BCCL president - response Partha Sinha; DAN CEO APAC and chairman India Ashish Bhasin; and IPG Mediabrands CEO Shashi Sinha. During these interactions, these eminent industry leaders have shared their understanding of the  television business, advertising industry, content pipeline and strategies that will be leading the new world order in the post-pandemic era.

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