Mumbai: ZEE Biskope is set to bring festive cheer of Vat Savitrito to every household with “Saajan Ke Pyaar...Senurwa Ke Tyohaar”, a handpicked blockbuster movie line-up from 18 - 22 May at 9:30 am to celebrate the magic of love.
Having its roots in the folklore of Savitri and Satyavaan, the festival of Vat Savitri is celebrated with much fervour in the Bhojpuri region. Women observe fast and tie a thread around the banyan tree praying for the wellbeing of their husbands. The festival reflects the love and bond shared between a husband and his wife that’s powerful enough to defy death like Savitri did for her husband Satyavaan. The custom is so predominant that it has been adopted in a host of Bhojpuri movies, too. This year when people are confined to their homes, entertainment will play a pivotal role in keeping the festive spirits high.
Enthralling its audience with a special movie line-up, the channel will commence the festival with ‘Ghulami’ starring superstar Nirahua with gorgeous actress Madhu Sharma, who despite having lost everything in life does not lose the hope of bringing her husband back.
The audience will soak in the fathoms of love on Tuesday as Zee Biskope will treat its viewers with a movie that’s true to its title, ‘Mohabbat’. The romantic blockbuster features Chintu Pandey and Kajal Yadav who profess their never-ending faith on each other. Namit Tiwari, Rani Chatterjee and Monalisa will make for a wonderful Wednesday in ‘GharwaliBaharwali’ which beautifully portrays the love a wife has for her husband that remains strong under all circumstances. Delighting viewers to their heart’s content, the superhit movie LekeAaja Band Baaja Aye Pawan Raja starring Pawan Singh perfectly showcases how the lead couple stands by each other’s side knitted together by the spirit of love & affection. Wrapping up the festivity with a power-packed performance by Nirahua and Anjana Singh in pivotal roles, ZEE Biskope will bring the mass entertainer ‘Jigar’.
Zee Biskope and BIG Ganga business head Amarpreet Singh Saini said: “Given the unprecedented time we are going through, our role as content providers will be deeper and influencing. Thus, we have prepared our content strategy with the core intention of uplifting spirits along with regular dose of entertainment for our viewers. While people celebrate festivals in the region within the boundaries of their houses, ZEE Biskope will continue to keep the sense of celebration alive through its superlative collection of festive offerings. It is our constant endeavour to curate such exciting festive line-ups like Mother’s Day, Family Chokha Film Festival and now Vat Savitri special that can be enjoyed with your loved ones. We plan to present more such content blocks in future to keep our audiences entertained.”
Regaling audiences to their heart’s content, the channel stays true to its core proposition "AathonPahariyaLootaLahariya" (enjoy Bhojpuri entertainment throughout the day).
The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
