MUMBAI: BKN International AG, has announced that it's wholly owned UK subsidiary BKN New Media Ltd, has sealed two new major TV broadcast deals with GMTV in the United Kingdom and RTL II in Germany as well as a pan-European master toy deal with Character Group for its animated action comedy series Dork Hunters from Outer Space.
GMTV has acquired two seasons, totaling 36 all-new episodes of Dork Hunters from Outer Space and is set to premiere the animated action comedy series on free -TV GMTV1 from 2008. While RTL II has confirmed that the series will be set to launch on free-TV RTL II in late 2007, informs an official release. In conjunction with the TV broadcast deals, a pan-European master toy contract was signed with children's toys and games company Character Group plc, the licensing company behind Doctor Who and Scooby-Doo among others in the UK and Europe.
Character Group plc will launch in late summer 2008. At this stage they will license all standard "master toy" products, such as basic plush; feature plush; action figures; toy vehicles and accessories; playsets; activity, arts and crafts; interactive toys; boardgames; toy writing and school instruments; toy accessories including lipstick and make-up.
BKN are handling all TV and DVD distribution as well as merchandising and licensing rights worldwide. BKN is planning a strong marketing and advertising campaign for the brand targeting the trade and consumers for this major launch supported in part by toys, videogames and on-line activities.