MUMBAI: Nickelodeon is all set to kick off the awards season- - Kids Choice Awards (KCA), with an opportunity to vote for their favourites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste has come on board as presenting sponsor, JollyRancher as powered by sponsor along with Yellow Diamond and Funskool. The event will take place on 15 December 2017 at NSCI Dome, Mumbai.

Viacom18 kids' cluster business head Nina Elavia Jaipuria said, "This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, said Dabur India marketing head (oral care) Harkawal Singh.

The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others, anchored by the popular comedian Bharti Singh and actor Rithvik Dhanjani.

The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting online interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio.