MUMBAI: Turner India is giving a larger-than-life feel to its characters. A new amusement park in Surat – Amaazia – is the result of a partnership between the broadcaster and Rajgreen group of companies.
Scheduled to open in 2019, the park will serve as a medium for Turner’s kids channel Cartoon Network (CN) to launch new products and conduct ‘meet and greets’ with its animated characters. Out of the four sections in Amaazia, only the theme park is branded by CN. The rest are a water park, family recreational hub and a service apartment and retail shopping area.
Australia’s Sanderson Group was the dealmaker between the two and even conceptualised and designed the park. DDB Mudra has designed the park’s logo. Expecting Surat to turn into a metro city by next year and considering its purchasing power as well as the diamond and marketing hub, Turner India managing director Siddharth Jain says they were bound to pick this location.
Characters such as Ben 10, The Powerpuff Girls and Adventure Time will be the attractions. “India is a priority market for Turner and our partnership with Rajgreen Group will enable millions of Cartoon Network fans to interact and have fun with their favorite characters like never before,” Jain said.
The family entertainment destination will host 33 theme-based attractions as well as 20 unique water-slides, using state-of-the-art technology. Designed to be an immersive entertainment destination, the park will be spread across an expansive 61,000 square metre area.
The Rs 450 crore park, entirely funded by the Rajgreen Company is tied to Turner for 10 years. Amaazia aims to attract approximately a million visitors in its first year of operation. It is also expecting to grab the attention of visitors from Mumbai, Ahmadabad and Udaipur.
Commenting on the announcement, Rajgreen Group chairman Sanjay Movaliya said, “We are excited to collaborate with Turner India in our development of Amaazia. Our audience today is well-travelled and exposed to global entertainment venues. Our aim is to create a similar experience closer home via our association with a hugely popular global brand like Cartoon Network.”
