Mumbai: BBC Studios has announced a new content deal with MX Player on Thursday. As a part of this alliance, BBC’s award-winning British dramas will be available on MX Player catering to audiences in India, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Pakistan.
Popular titles such as "The Watch" and "Critical" will be available on the platform to strengthen its content portfolio, said the statement.
“BBC Studios has a track record of attracting viewers with a discerning eye for premium content through its powerful storytelling that has the ability to resonate with a global audience,” said BBC Studios’ VP for distribution South Asia Stanley Fernandes. “We are glad to embark on this partnership with MX Player and together, I am confident we will bring our bold British content to more audiences within India and beyond.”
“Our vision has always been to entertain India, the way India wants,” said MX Player SVP and head – content acquisitions and alliances Mansi Shrivastav. “Adding International shows to our library, dubbed in local Indian languages is our attempt at democratising content for our large and diverse audience base. We’re delighted to partner with BBC Studios that will see their compelling British narratives being added to our rich catalogue of shows and we look forward to expanding this slate further in the near future.”