Mumbai: ZEE TV has always placed viewers on the highest pedestal over the past three decades and now to take one step further to ensure the safety of its viewers in the face of the COVID-19 pandemic, the network channel has organised a vaccination camp for citizens across multiple states to get their Covid vaccine shots. Starting 3 August, the initiative will install camps at various locations across Maharashtra, Delhi NCR, and Uttar Pradesh.

With the campaign's primary motto being 'corona ko harana hai, toh vaccine lagana hai', ZEE TV urges all its viewers to get the first or second dose of Covishield at their nearest vaccination center. All vaccinations will be provided free of cost to the registered applicants and their families at the camp, the channel said in a statement on Monday.

Talking about the initiative, ZEE TV business head, Aparna Bhosle said, “While we continue to entertain our kutumb of viewers through a variety of exciting new content offerings on the channel, it is our humble endeavour to secure their well-being and help them stay safe in these testing times. However, the only way to truly minimise the impact of this pandemic is to get ourselves vaccinated appropriately while continuing to abide by the government recommendations."

"While the nation still strives to get all its citizens vaccinated, we would like to extend a helping hand to our loyal viewers through the ZEE TV vaccination camp. We sincerely urge each citizen across the country to get themselves vaccinated and spread the word among their friends and families," Bhosle added.

To book their respective slots, viewers must fill in their details and register themselves on the website, www.ZEETVvaccinationcamp.in, as well as on the government-authorised Cowin app, making them eligible for a jab at the camp, the channel said.