MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.
As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.
The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.
On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”
The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.
Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.
