Mumbai: Haryana Steelers, the professional kabaddi team owned by JSW Sports in the Pro Kabaddi League, announced the launch of their vibrant and pulsating anthem ‘Non-Stop Haryanvi’, a collaborative creation with renowned singer KD Desirock. Embodying the fervour, colour and energy of the state, this anthem aims to rally fans and encapsulate the spirit of the Haryana Steelers.
Within just a week of its release the video has garnered over 400k views on YouTube, and has touched 2M views on social media platform, Instagram. The teaser to the track had garnered over a million plays, even before the launch of the video and was listed as a trending audio track by the platform. Over 500 reels and remixes have been created by fans – using the track on both Instagram Reels and YouTube Shorts
Expressing his excitement about the collaboration, KD Desirock stated, "The collaboration with Haryana Steelers began when the team approached me for a joint project. I was excited about the opportunity to create a unique track that captured the essence of Haryana Steelers, the sport and the state."
Focused on portraying the team's vibrant energy, the singer further added, "When working on the track and video, I focused on bringing out the dynamic spirit of Haryana Steelers. The goal was to create more than just a song – a narrative that connects with the team's identity, infusing energy and motivation for a strong bond with the local fans and audience."
The initial feedback on the collaboration has been overwhelmingly positive, prompting anticipation for more detailed reviews. "I am genuinely pleased with how the collaboration turned out. While awaiting more detailed reviews, the immediate feedback has been very positive" mentioned KD Desirock.
Adding his perspective on the launch of the anthem, JSW Sports COO Divyanshu Singh commented, "As Haryana Steelers, we see ourselves not merely as a franchise, but as a team deeply committed to connecting with the local community of Haryana. Music, much like sports, transcends demographics and unites people. This anthem is our humble attempt to bridge that connection and bring people together to engage more closely with our team as we represent Haryana at the PKL."
Speaking about the association Vinay Tewatia said, “The response to the song has been exceptional as it marks the first-ever dedicated anthem for the Haryana Steelers. Its debut resonated with everyone in the team as well. I feel this will make a significant impact, not only within the team but also beyond that with our fans, as a true celebration of our vibrant Haryanvi culture. I'm convinced that the people of Haryana will embrace it as passionately as we have.”
This anthem release further solidifies Haryana Steelers' commitment to engaging with their fan base on a deeper level, fostering a sense of belonging and unity through the universal language of music.
