KUWAIT – The Olympic Council of Asia has concluded a ground-breaking broadcasting deal with TEN Sports, to show the 2014 Asian Games in Incheon, South Korea and four other Asian Olympic Competitions.
The deal was brokered by MP & Silva, the international sports media company and media advisor of OCA. The rights package includes: 2013 Asian Indoor & Martial Arts Games, Incheon S. KOREA; 2013 Asian Youth Games, Nanjing CHINA; 2013 Asian Games Centennial Festival, Boracay PHILIPPINES; 2014 Asian Beach Games, Phuket THAILAND and 2014 Asian Games, Incheon S. Korea.
TEN Sports is a premier sports channel reaching over 55 million homes across the Indian subcontinent. The deal with TEN Sports will include access to all programmed transmission hours to all the OCA events listed above.
This is the second time that TEN Sports will broadcast the Asian Games, the world’s second largest multi-sport event after the Olympic Games, after the successful broadcast of the 2010 Guangzhou Asian Games.
Andrea Radrizzani, Group CEO, MP &Silva, said: “In our capacity as media advisors of OCA we are working to guarantee not only the highest level of production guidelines for the sporting events but also guarantee the success of the Olympic Asian sports movement and improve its reach to other regions of the world. We believe this deal with TEN Sports improve the penetration of the Asian Games and the other competitions in the South Asian region”.
Husain Al-Musallam, OCA General Director, said: “We are extremely happy with the results of this broadcasting deal. Through this partnership with MP & Silva and TEN Sports, we will be able to give more visibility not only to the Asian Games but all the Asian Olympic competitions in the Indian sub-continent”.
Mr. Atul Pande , CEO Ten Sports said , “ We are extremely delighted to partner with the Olympic Council of Asia for telecast of Asian Games 2014. This agreement is a testament to our commitment of reaching out to a wide audience base across South Asia with the most interesting and compelling programming not limited to cricket. We are committed to promote the spirit of the Asian Games and are delighted that our viewers can now be part of the excitement as they watch, share and celebrate the 2014 Asian Games and additional OCA tournaments on our platforms”.
