Mumbai: Hindi news channel Aaj Tak announced that its new show helmed by Sudhir Chaudhary will air on Tuesday, 19 July starting at 9 p.m. The channel has released several promos hinting at the name of the show which is expected to be Black & White.

As part of the promotions, the channel broadcast turns black & white during brief moments of the day hinting at the show’s name. The channel is also airing three promos where Sudhir Chaudhary is seen giving hints regarding the show’s name.

Earlier, Aaj Tak had launched a technology-driven interactive campaign directly engaging its viewers with ideas for its show with Sudhir Chaudhary. Titled #AskSudhir, the campaign garnered three lakh plus WhatsApp messages, 1.2 lakh plus listens on Twitter Spaces and 75,000 Tweets and trended on Twitter for six hours on 15 July.

The former editor-in-chief and CEO of Zee Media joined TV Today Network last week as consulting editor for Aaj Tak.