MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and also only Digital direct clients. He would be taking care of India region, and integrate digital in the marcom solutions of all Percept Group clients.

With his experience of almost 10 years in the industry, he has worked with renowned companies like Reliance Entertainment Digital and Wipro Technologies. He played a major role in Zapak Digital as national sales head and has serviced brands like PepsiCo (Change the Game Campaign and Pepsi T20 Football), Mountain Dew (Dew Extreme Tours, Hrithik launch and MTV Roadies Integration), Michelin Tires (Malaysia Pilot Experience, Lemans), Airtel (F1 Online Activity) and many more

He is a professional with qualitative experience in brand building, business development, sales, process implementation, client servicing and team management.

Allied Media CEO Shripad Kulkarni said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams - a digital strategy team which is a part of the core strategy team of Percept Media and a business team”.

On the digital strategy, business head - digital Saurabh Gupta added, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our digital strategy blueprint will be: digital led business re-engineering customised for brands.”