MUMBAI: BBC World Service has teamed up with QA Konsortium, a mobile content aggregator in Bangladesh, to launch a SMS news service in Dhaka.

The service provides subscribers with news from the BBC gathered from all over the world via a single SMS sent to their mobile phone.

BBC news on-demand is available in seven categories - Asia Pacific, Breaking News, Cricket, Entertainment, Football, South Asia and World News.

Subscribers can register by sending "reg bbc" to 6666.

BBC Bengali head Sabir Mustafa said, "News through mobile phones is the newest frontier of today's broadcasting world, and the BBC is at the forefront of this new media revolution.

"By combining cutting edge technology with our high editorial standards and unequalled newsgathering capability, we are able to bring the world to mobile phone users in Bangladesh at the touch of a button.''

QA Konsortium head AK Mahuiddin said, "The BBC's credibility and position of clear global news leadership will add unparalleled value to our subscribers' experience.

"Staying in touch through a credible news media is now virtually mandatory in a world where reliable information has become a vital decision-making currency for all walks of life."