Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan  channel. This marks the foray of the company in official election analyses, having done multiple pre and exit poll studies over the past few years.

As per the tender with Doordarshan, the firm will be involved in livedata collection, processing of the election data and providing it to the national news broadcaster on the counting day of the Assembly Elections-2018.The elections will be held on 03/03/2018 in Meghalaya, Tripura and Nagaland.

The project will have equal parts of Chrome DM’s proprietary technology empowered platforms for quick data collection & analysis, as well as on-ground presence of representatives from the company at all counting booths. Chrome DM will developing a customized, one-stop dashboard for the channel for real-time information dissemination.

“The Doordarshan project is an exciting and challenging brief, and is a natural extension of our in-depth election studies over the last few years. It is the perfect example of a confluence of on-ground infrastructure and cutting edge technology that modern research &data analytics requires. We look forward to delivering excellence by providing the fastest coverage and real time analyses, “said Chrome Data Analytics and Media chief Pankaj Krishna.

The assembly elections are being seen as a referendum on the mood of the nation before the 2019 national elections.