MUMBAI: In today’s world, consumerism is seasoned in every aspect of modern life. Corporate and brands have to adapt to this new reality where consumer is really the king. CNBC AWAAZ is changing the avatar of their very popular program ‘Pehredaar’, which has over the years given a new impetus to consumer activism.

Pehredaar to start the new season and will be joined by 3 main regulators of the country who have been entrusted with the responsibility to ensure that consumers should not be taken for a ride. The show will be joined by Competition Commission of India’s Chairman Mr. Ashok Chawala, Telecom Regulatory Authority of India’s Chairman Mr. Rahul Khullar and Reserve Bank of India’s Deputy Governor Mr. K C Chakrabarty.

The objective is to reach a conclusion about the consumer’s well-being and what more is needed to be done in the country, to ensure a fair play in the crowded marketplace. Pehredaar will set an Agenda for an empowered consumer.

Commenting on the re-launch, Sanjay Pugalia, Editor-in-chief, CNBC AWAAZ said “A show like Pehredaar has gained widespread acceptance in its very successful existence till date. It is a unique offering in the consumer grievance space. It gives us a great sense of fulfillment and pride to re-launch it in a strong new avatar. Pehredaar now will see the show much sharper, to represent consumer rights better- which is what our country needs with consumer protection and representation going through an identity crisis of sorts.”

Priyanka Sambhav, Anchor, Pehredaar said “We realized that companies operating here are taking the consumers for a ride. With Pehredaar, we set out to change this imbalance and ensured that consumers’ voice is heard and issues they face get resolved. With the new innings we intend to take Pehredaar to the next level with expanding the reach and making it more effective.”