NEW DELHI: European television format, production and distribution company Fact Based Communications (FBC) is gearing up to enter Indian market, following a tie-up with Rossellini & Associates, according to reports in international media.

FBC has reportedly finalised plans for its production operations in Mumbai and administration office in New Delhi.

The role of FBC and Rossellini & Associates in the venture wasn't disclosed. The joint venture will work together on the development and production of programmes for channels here.

FBC India's first project is expected to be a localised version of the design talent format Fashion House. The format has been aired on TV3 in Sweden, MTV Italia and Channel 4 in the UK. Apart from the popular format, FBC is also evaluating options for sitcoms and soap operas.

Alan Friedman, spokesperson of FBC, has reportedly said that the format is expected to be introduced in October this year. The name of the channel is yet to be finalised. The localised version of Fashion House is expected to feature Bollywood personalities and even cricketers along with fashion designers. For instance, Bollywood stars would be dressed by competing fashion designer teams.

FBC programming is created and produced in cooperation with many of the world's leading media companies such as: News Corp., CNBC Europe, Viacom, PBS, Channel 4 in the UK, RAI in Italy, Broadway Video, The Wall Street Journal and The International Herald Tribune.