MUMBAI: IMN News, the soon to be launched new brand identity of the English news channel - NewsX, has signed on The Green Goose Design Studio as its creative agency.

Said IMN News co-promoter Jehangir S Pocha, "IMN News is not just a channel but a vision, a promise to give India its first truly non-tabloid news channel. To deliver to our promise, we have been choosing partners who share the same vision and passion. We are confident that the wealth of experience that Green Goose Design comes on-board with will add value to our new brand."

Added Green Goose Design Studio Arjun Sawhney, "I am confident that together we will create an effective and iconic campaign that will break through the clutter."

The Green Goose Design Studio works with a wide array of clients across various industries and professions in India and abroad. These include AIS Glass, American Express, The 3C Company, Zee Turner, Carlsberg, Modi Retail, India Bulls, Jaypee Hotels, Orient Craft and DLF. GGD also works with TAG Heuer, Christian Dior Watches, Tissot, Forest Essentials, Choko La, Mirari, Rohit Bal and Manish Arora.